INSIGHTS

 

What our experts say

 

 

At WMH Project, we prefer the term Insight to blog and Spatial Design to booth production. Why do we do this?

Because every word is designed to engage, to transmit, to share, to create emotion. Nothing is left to chance.

Our Insights are an invitation to (re)think your communications differently.

Welcome to our world and enjoy the (re)discovery!

What topics are you interested in?

 

A CSR standard? But what for? When the event industry created ISO 20121

Two types of performance have always influenced strategic planning within companies: economic performance and organisational performance. 
But to combine them successfully, you still have to make the right choices at the right time… and know how to put the second at the service of the first.

By Estelle Lebely

Storytelling

Right now I hear a lot of people saying that storytelling is one of the best - if not the best - means of persuasion. That it would therefore be more effective than a presentation consisting of, for example, a thesis, an antithesis and a synthesis, than a practical demonstration or ...

By Benjamin Peurey

Merger & Creation

The growth model which involves acquiring and integrating other businesses offers a formidable opportunity for a company to move forward, if this is in line with its strategic plans. It enables it to offer new expertise to its clients and to have access to ...

By Emeline BERNARD

Digital Technology: more or no more?

During the pandemic, the events sector saw the use of digital technology receive a major boost. As COVID storm subsides, we can now ask ourselves if we are witnessing a permanent switch to a completely digital ...

By Christophe MARRET

Specialisation: boosting efficiency in Project Management

Two types of performance have always influenced strategic planning within companies: economic performance and organisational performance. 
But to combine them successfully, you still have to make the right choices at the right time… and know how to put the second at the service of the first.

By Florence MAYER